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REALTORS AND ASIAN CLIENTS

 When my Realtor clients ask me:
“How do you deal with difficult clients?” 
 In Real Estate, the perfect, smooth transaction between clients and Realtors occur when there is TRUST. 
Without a trust factor, beware of rough sailing, especially when you are working with Asian clients. 
 A few years ago, I did a Feng Shui talk at the San Diego Board of Realtors, and my topic was: “How to work with Asian Clients”.
 Asian Clients often have a means to buy homes, regardless of the economy, because there is always cooperation in the family household to work together, and the willingness to co-sign for one another, to achieve their dream of buying a home.
 Once you have established trust with an Asian client, you have that client for life, and their generations that follow.
 However, to gain that client, first, you must go out of your way to display honesty, and have lots of patience; although Realtors do work hard, you will find you must work harder with Asian clients than you would with other clients. 
 Buying or selling properties with Asian clients is a family communal process.  A family hierarchy of generations will be involved in the decision making process when buying of selling a home. Don’t be surprised to find yourself working with 4 or 5 generations of family advising your clients in buying or selling a home.
We all know that working with a husband and wife alone is a handful in selecting a property that both agree upon, but for an entire family tree? Holy moley!
At this time you may feel insane to find yourself working in Real Estate, but, remember what I referenced, it is difficult at first, but once you gain trust with one family member, buying or selling a home to that first member of the united clan, you are gaining employment with the entire family clan for life.
There will be no need to prospect for you will be too busy serving that client family.  Just like Dolly Parton says: “If you want a rainbow, you must put up with the rain”.
Are you ready to put up with the rain?  
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Jan 6, 2012  @ Gwen Coronado


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